A Marketing Audit can be compared to a health check for your business. An Audit reviews your marketing strategy to check its effectiveness with your business goals.
Our philosophy at Nurture Digital Marketing is “Plant, Nurture, Grow”. This is an effective framework created by Makaela, which we use to support businesses to the grow and scale, because it is proven that marketing audits are crucial for determining whether your campaign is successful or requires reviews.
As part of this growth philosophy we believe that to allow a business to grow and flourish, a health check is needed regularly, continue reading in the below article as I walk you through the importance of a Marketing Audit.
A regular health review of a business’s marketing strategies is important to check that your business is in line with customer behaviours, the current market, and your goals.
Your marketing may be working well for you, however there may be new opportunities for growth hiding in findings from an audit.
When was the last time you reviewed your marketing, or did a marketing audit?
If fail to recall your last audit or if you’ve been in business for 5+ years, it’s time to book a marketing audit, to review your marketing strategy.
Is it time for a marketing audit? Three indicators to look for:
At Nurture Digital Marketing simply put, marketing audit is a comprehensive analysis of your current marketing strategies and activities.
It helps you understand what's working, what's not, and how to improve your overall marketing performance. Here are three signs that you need a marketing audit:
Marketing Audit Key Indicator #1: Declining Results
Declining results are a clear sign that you are in need of a review. If you notice a drop in website traffic, leads, or sales, it could be a sign that your marketing efforts are no longer effective. A marketing audit can help you identify the root cause of the problem and develop a plan to get back on track, by identifying the areas that require improvement.
Marketing Audit Key Indicator #2: Changing market conditions
The marketing landscape is constantly evolving.
Social Media platforms such as Instagram and LinkedIn change often.
New technologies such as AI advancements, platforms, and trends emerge all the time. A marketing audit can help you assess whether your strategies are still relevant and identify new opportunities to reach your target audience.
In today’s fast-paced digital landscape, businesses utilise numerous marketing channels, from your website, social media, to email campaigns and content marketing. A marketing audit assesses the effectiveness of your current channels and how they connect you to your target market. There’s no point in spending hours on Facebook content if your customers aren’t there. Equally if you’re investing in attending an event, then are your other channels strategically aligned to maximise exposure? By reviewing and allocating resources strategically it’s possible to leverage the proper channels, maximise your reach and improve your return on investment (ROI).
Marketing Audit Key Indicator #3: Lack of clear goals
If you don't have clear marketing goals, it's difficult to measure your success. A marketing audit can help you define your objectives and develop a plan to achieve them. In summary a Marketing Audit is a business owners guide to maintaining effectiveness. It is an evaluation of the effectiveness and efficiency of a business’s current marketing strategy.
Avoid wasting money, time and resources on efforts that are not paying off. Book your long overdue Marketing to take your business to the growth stages.
Contact us on 0208 945 7100
Having trained in Marketing Strategy and completed marketing audits and consultancy for both small and large companies in London, I offer Marketing Audits to businesses seeking to review their current marketing efforts in order to increase visibility, revenue and sales. I offer Audits online and in person, to book simply visit the following link here:
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