Social Media Management is the mix of responsibilities across multiple social media channels, which are needed to make them successful. This includes managing well known Social Media platforms such as Facebook, Instagram, LinkedIn, Twitter, YouTube and TikTok Management.
According to Review 42, 44% of local businesses say they depend on social media to generate brand awareness, and 41% depend on it to drive revenue. So here is what to include and look out for when managing your social media.
Nurture Digital Marketing Social Media Management is the administration, planning, scheduling and curating of Social Media channels in order to manage your business online. Link for reference https://review42.com/resources/social-media-marketing-statistics/
Nurture Digital Marketing Social Media Management includes:
Creating a social media plan
Strategic posting
Audience engagement
Social Media campaigns
Monitoring of strategies
Keeping up to date with Social Media updates
Managing customer data
Inbox management
We know that Social Media will continue to play an increasingly crucial role in supporting small business growth, which means it is important to know which platform your business should be listed on. For any questions on Nurture Digital Marketing Social Media Management do contact us.
Choosing the most suitable platforms is crucial, it is important to remember that not all Social Media platforms will be suitable for your business.
In addition, if you are using a platform and not seeing the results you wanted, you can book a free 20 minutes conversation and see if there is anything I can recommend.
Are you feeling confused about Social Media? Well, as a Marketing Agency with years of experience here is Nurture Digital Marketing’s top platforms that we work with and recommend for Small Businesses: https://www.instagram.com/p/CQGR_gNgLuj/
Where do you start?
To answer the question of where do I start with Social Media, my tip as a Marketing Professional is to make a list of five reasons why you may believe Social Media is important for your business.
The reason why I suggest creating this list is because you will gain a stronger understanding of what you would like to achieve from Social Media. The next step would be to create a social media plan.
My clients who have benefited from Nurture Digital Marketing’s social media services believe social media benefits include search engine optimisation, recruitment, managing your brand online, creating a digital presence, customer interaction or positioning the business amongst competition, these are just to name a few.
Once you have this list, the next step is to create a Social Media strategy; at this point, most small businesses and entrepreneurs believe they have a social media strategy in place. However, Social Media Today have a great list of what social media is not:
A social media strategy is not setting up a Facebook account, spamming your friends about it and then posting content any time you are available
A social media strategy is not setting up a like gate and then forcing people to like you in return for some cheap bribe
A social media strategy is not consistently posting images and articles to your wall which sell your products to your fans
This link for reference is https://www.socialmediatoday.com/news/what-is-a-social-media-strategy/466057/
Support you we also have a Social Media guide you can purchase here for only £8.99.
Now that you have a clearer understanding of what social media management is, and where to start with social media, book in some time to review your current social media and gain some assistance as a new business setting out.
Also, are you making these Facebook mistakes in your business? Why not review your Facebook Business page to ensure you are not making some of the most common mistakes.
Did you know?
Nurture Digital Marketing has a Social Media Management package starting at just £99 per month; send an email inquiry here to find out more.
Thank you for reading.
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About the author:
I am Marketing Consultant and Founder of www.nurturedigitalmarketing.co.uk an online marketing consultancy that specialises in digital marketing, content creation, marketing strategy, brand management, website creation, social media management and more. Send an email if you have any questions that you would like a quick and reliable answer to.
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