If you are visiting this article, you may already own a Facebook page. Alternatively, you may be thinking of setting up Facebook, and you understand the value of Social Media websites like Facebook and seek to improve or change the things which are not working.
My experience in Marketing as well as actively creating and managing Facebook accounts for businesses has encouraged me to share some mistakes that businesses make on Facebook.
I trust that by the end of this blog, you will be optimistic about utilising Facebook, try to avoid the mistakes or reach out to me for Social Media support with managing your Facebook more effectively.
Facebook has many advantages for small businesses
Did you know there are 2.85 billion monthly Facebook users? Which means it is a handy marketing free tool for exposure to a far-reaching global audience.
Additionally, Facebook is a beneficial way to monitor and facilitate customer-to-customer interactions, encourage user-generated content and provide search engines with new information about your brand.
Social media continues to gain visitors
According to Mintel Report, there has been a 1.4% growth in digital users in the UK in the year to end-March 2021, with usage already having been high as the country entered the first COVID-19 lockdown. Social media visits have continued to grow modestly over the year in the pandemic expanding 0.3% to over 47 million unique visitors in March 2021.
This is reassuring to know because user numbers are increasing which means that with time, consistency and support your Facebook can grow.
Mistake #1
Do not use Facebook to Market your business
This sounds contradictory, however continue reading for clarity. As a marketing professional, I understand the urge to market a product at every given opportunity. However, there is a sophisticated way to market products or service without obvious ‘marketing’.
Instead of using Facebook as your market page, utilise Facebook to graciously educate your users, start conversations and share. I must admit that even professional marketers can find this challenging, so I would suggest taking the time to learn how to do this or to speak to a Marketing Consultant.
Mistake #2
Avoid an inactive Facebook page
An inactive Facebook page can do your business more harm than good. With Facebook being a free tool, many create a page and then leave it for long periods, deeming that as all that is required.
In its place of having an inactive page, aim to create a social media plan and stick to it. This will assist with consistency and avoid inactivity.
Do keep in mind that your Facebook business page is different to your own personal page and requires a business agenda and a well thought out Social Media strategy that includes presenting a unique message and measuring results.
Therefore, a common Facebook mistake is not knowing what to post, what times to post and captions to write. Without knowing these things your page can become inactive.
Mistake #3
Lack of quality visual
Social Media websites function largely on videos and images, which means that most of your Facebook, Instagram and Twitter users may scroll through content for most browsing purposes. This means that your visuals and content need to be attention grabbing, non-repetitive, branded and well curated.
These are my top three current mistakes I see businesses do. I hope that you will now consider checking your Facebook and Social Media strategy, content and seek the help of Nurture Digital Marketing if necessary.
Bonus mistakes
Thank you for making it this far into my blog, here are some bonus mistakes to avoid:
1. Avoid an incomplete Facebook profile
2. Elude lack of communication with audience
3. Do not spam followers
4. Bad grammar and punctuality
Whilst you are here, if you are seeking some help with Digital Marketing read my tips here
About the author
Makaela is a marketing thought leader with over a decade experience of working with large, medium and small businesses. She is the founder of Nurture Digital Marketing, to get in touch please email info@nurturedigitalmarketing.co.uk
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