In our popular article 7 Customer Loyalty Program Ideas for your Business, we discussed customer loyalty and why it is important. In this article, we are bringing you our top marketing tactic to help you attract and retain customers even in the cost of living epidemic.
Would you agree that your underlying goal as a business is to make a profit and increase revenue? However as the current economy has influenced inflation of prices in goods and services, which means customers are now being attentive of spending behaviours, it is important to think beyond the sales and nurture customer relationships.
Why you should start a customer loyalty program
To keep your customers loyal, it’s time to benefit from a customer loyalty program.
Customer loyalty is more important than ever, with our clients at Nurture Digital Marketing we have noticed that our customers are increasingly seeking value and cost-effective goods. Customer loyalty helps you to keep customers on board when they are seeking the best deal and ways to save.
How to retain customer loyalty
As a lead marketing agency in London, Nurture Digital Marketing suggests investing in strategies to convert a one-off purchase into a loyal customer. A common tactic used amongst businesses is to create a loyalty program. When creating loyalty, where do you begin continue reading to learn more.
Focus on value, not price
Value can be both tangible and intangible, for example, adding value can be enhancing your website to improve your customer journey or it can be through high-quality products, excellent customer service or loyalty programs, not only discounts.
Loyalty programs can be a powerful tool, but allow yours to stand out consider offering true value which benefits and rewards customers, such as a reward card.
Examples of loyalty programs:
VIP cards
Point or reward cards
Contra partnership discounts
For instance point or rewards, VIP cards, and contra partnership discounts, current examples of customer loyalty programs include Sainsbury’s partnership with Aimia to offer Nectar Cards, Tesco Clubcard, The Times and Sunday Times partnership with Evian Water to offer a ‘free’ bottle of water with their newspaper.
Think beyond sales to retain customers
Customers are central to every business, and building long-term relationships with your customers is important to sustaining long-term relationships.
Thinking beyond the sale, allows you to cultivate a brand community, nurture interest in your brand, promote your brand and grow brand ambassadors for your brand.
At Nurture Digital Marketing, we can guarantee that by implementing these strategies, you can demonstrate to your customers that you're not just out to make a quick sale.
You're there to support them during challenging times, offering value and a positive experience that keeps them coming back for more. Remember, loyal customers are your biggest asset, so invest in keeping them happy!
Would you like to incorporate any of these into your business? Book a consultation with Makaela the founder of Nurture Digital Marketing.
To find out more about how we can support you with a customer loyalty program for small businesses, please visit https://www.nurturedigitalmarketing.co.uk/contactus.
See our Marketing Management Service to see how we can help you with your marketing. Need a helping hand with your customer loyalty program or with your marketing https://www.nurturedigitalmarketing.co.uk/marketing-managament
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