Are you a small business who uses Instagram for business? Nurture Digital Marketing has put together quick do's and don't we recommend when using Social Media platforms like Instagram.
Instagram has 2.35 billion users, since Instagram began in October 2010 is it still the leading Social Media channel, with over 2 billion active users. This blog will give you a quick check to follow of what mistakes to avoid when using Instagram.
We offer Social Media Management to SME London businesses, however we wanted to share a quick view of things we would recommend avoiding at all costs.
Here is a DO and DON'T for entrepreneurs and Small Business owners who are managing or relying on others to manage their Instagram and Social Media channels.
This is applicable to LinkedIn, Twitter, Instagram and Facebook, whatever you do, do not buy followers if you are serious about your business.
Tip #1 - Do build an authentic audience
Build an authentic audience who are organically interested in your content, business and information. An authentic audience will take time to grow and build on. However an authentic and organic following will mean your content is more likely to be received and viewed by your followers.
Authenticity online is important to small businesses who are online. It is likely to attract your ideal audience and influence engagement which is likely to influence sales and an interest in purchasing from your business.
"Start small, maintain consistency and stick to your goals" - Makaela, Marketing Consultant and Founder of Nurture Digital Marketing
Tip #2 - Engage and connect
Statistics show that 75% of users who are online are attracted to brands with a high level of social media engagement. Which means that a brand's level of engagement with their audience is likely to influence connection, a loyal following and acceptance of a brand.
Small businesses customer following are likely to include a mix of past customers, potential customers, industry peers, friends of your business or associates, and most importantly loyal customers who are likely to be your brand ambassadors.
Nurture Digital Marketing has a great blog on customer loyalty, read it here customer loyalty blog.
Here are Nurture Digital Marketing's top ways to engage with your audience:
Ask questions online to your audience
Answer comments and questions that your audience ask
Bring your audience on your business or entrepreneur "journey"
Tip #3 - Do not buy followers
One of the main reasons why businesses buy followers is to increase the level of interaction they receive on content.
The worst thing you can do on social media platforms in our opinion is buy followers. This technique can see your account blocked and deleted by Instagram or other Social Media platforms plus it can also give a false and dishonest impression to your actual followers.
Avoid buying followers at all costs.
We have a blog on how to increase your content reach on Instagram and Social Media platforms, read Nurture Digital Marketing's blog here.
Tip #4 - Never use an unprofessional
Lastly, do not use an unprofessional to manage your social media.
Your social media accounts are an extension of your website, your brand and they represent your online voice. Therefore we encourage you to seek only a professional assistance for your Social Media management if you require help.
An experienced Social Media manager will be able to, authentically grow your brand, be skilled and knowledgeable to provide a Social Media plan, which includes your goals and objectives.
Do take advantage of our social media management packages
So, as a small business your social media presence is incredibly important to your brand, the voice your business uses online, your professionalism online and your authenticity will all influence your customers buyer behaviour.
Therefore, follow our do's and don't to help you online and remember we offer Social Media management plans and packages to suit all businesses and budgets, so get in touch with Nurture Digital Marketing to find out more about Instagram, Facebook, LinkedIn, Tik Tok or Twitter Social Media management packages.
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