Digital marketing is an exciting area I recommend every business to add into their business.
The recent global events has proven the importance of digital marketing. When physical shops and premises closed their doors all businesses dashed to continue operating online.
92% of UK companies hastened to accelerate their online presence on digital platforms such as Facebook, Instagram, YouTube, Google and Zoom. Without these platforms many would not be reopening their doors for business post-lockdown.
With digital marketing being so important, continue reading for practical tips you can include in your business today.
What is digital marketing?
Digital marketing is the use of technologies, media and data to achieve marketing objectives. Once marketing objectives are planned digital marketing techniques are put in place to achieve those objectives.
Examples of digital marketing activities:
• Company websites
• Social media company pages
• Search engines i.e. Google
• Online advertising
• Mobile apps
• Email data
• Paid advertising
Three digital marketing tips
Tip #1 Optimise your website and social media pages
Optimisation means using keywords and tools to increase the performance of your website and social media pages on search engines such as Google or Bing. Check your keywords, tags and overall effectiveness and performance to ensure your ranking on Google and search engines are enhanced.
Tip #2 Give customers a direct call to action
A marketing campaign is half-finished without a call to action (CTA). A CTA is a clear instruction that helps to turn your potential customer into a buying customer.
Call to actions are an key digital marketing tactic partly because, the internet is overflowing with distractions which means you need to keep the attention of your potential customers by providing them with strong and easy actions to follow.
Examples of CTAs include such as ‘Call for more’, ‘Find out more here’, ‘Join my mailing list here’ or ‘Click here to order’.
Tip #3 Create valuable content
From my time in the business world I have come to realise that content has to be either two things, one educational or two inspiring.
Check your content is strategic with clearly planned achievable objectives. Also, focus on delivering high quality content that goes further than flashy imagery.
To create valuable content consider including both inspiring and educational content that leaves an impression on your desired customer’s mind.
Bonus tip #4 Create a digital marketing strategy
Digital marketing strategies are crucial to businesses. A digital strategy helps to grow your business as it clearly lays out your objectives. It plans your actions, provides a trajectory for your goals and also helps to measure effectiveness to avoid wasting time and reduce lack of growth.
Get started with these quick and actionable tips today to see a difference in your business.
Also, keep in mind that online marketing is a skill cultivated over years of hands on experience, which means if you do not see results straight away do not give up! Either seek the help of a professional or spend some time learning.
Thank you for reading!
Nurture Digital Marketing
About the author:
I am Marketing professional and founder of www.nurturedigitalmarketing.co.uk an online marketing consultancy that specialise in digital marketing, content creation, marketing strategy, brand management, website creation, social media management and more. Send an email if you have any questions you would like a quick and reliable answer to.
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