Social Media is instant, international, and far-reaching.
Social Media Marketing has the potential to allow all businesses to trade online, in a global marketplace and has the capacity to allow businesses to reach a large and unlimited online audience. This includes an author with a published book, a coach, a beauty brand, homeware and service based businesses.
Let's look at some numbers, which explains Social Media’s size and growth:
4.62 billion people use social media globally
58.4%, more than half of the world’s total population use Social Media, and this is predicted to reach 60% in 2022
2 hours 27 minutes is the average daily time users spend on Social Media
The latest data suggest that the number of internet users grew by 192 million over the past 12 months between 2021 and 2022
Statistics according to Data reportal January Global Overview
It's clear to see that now is the time to employ and utilise Social Media for your business, as these statistics show its potential, influence, and growth in the last few years, as well as its future impact, which is predicated to increase even more.
Here are some quick marketing tips to assist you in growing your business online.
Social Media Marketing tip #1 – Set a goal
When working with clients who would like to fully maximise Social Media, our first suggestion, as a Digital Marketing Agency is to be clear on the goals that you would like to achieve on Social Media and this is what Nurture Digital Marketing would suggest to our readers of this blog also.
In order to use Social Media to help grow your business online, start with a goal.
A Social Media goal helps business owners to understand what they would like to achieve with a social presence and helps to understand how you will measure this success. Ways to measure your success is to review the influence on sales, website traffic, follower count, or email sign-ups.
Social Media goals can include:
To increase website traffic
Increase webinar, course or your business service registrations
Improve customer service
Launch or sell a service
Increase customer bookings
Manage customer service
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Social Media Marketing tip #2 - Research your audience
The second tip is to understand your audience, so you can gain insight into who will follow and interact with your business online.
A thorough understanding of your audience is central to your business in general, as well as in your Social Media Strategy.
What does it mean to understand your audience? Researching your audience and having a sound understanding of your audience means to understand their demographics, segmentation criteria, or geography. This knowledge will help you to fully recognise the demographic that you will be creating your Social Media content for. Create your social media accounts and create content to attract your audience.
Here is a snapshot of what you need to know:
Which social media platforms do my audience use LinkedIn, Instagram, Facebook, TikTok
What is your brand voice, which tone of voice do you use to communicate with your audience online and through your content
Which type of content will be relevant to your brand and audience, will you share information about your products, services or tutorials
When will your content be published
“To make our communications more effective, we need to shift our thinking from ‘What information do I need to convey?’ to ‘What questions do I want my audience to ask?’” ― Chip Heath, professor at Stanford Graduate School of Business https://www.forbes.com/leadership-strategy/
Nurture Digital Marketing Social Media Marketing Tips 2022, an audience of customers in Borough Marketing, London
Social Media Marketing tip #3 - Create a content plan with your audience in mind
The third Social Media tip to grow your business is to curate a content plan for your chosen platforms. In order to grow, it is central that this plan is created with your ideal audience, customers and the users of your products or services in mind.
A Social Media plan helps your business to stay active and visible online, which contributes to growth. This proves why tip 2 above is so relevant, because knowing your audience, allows you to identify what type of content to post online and understand whom this content is for.
However, remaining consistently present online takes time and dedication, so we suggest utilising social media tools and services to help you get ahead.
Here are some tools you can consider:
A Social Media workbook, downloadable here
A Free Social Media Content calendar, downloadable here
Social Media Management Services to ease time
Advice on your Social Media Power Hour
Social Media scheduling tools such as Buffer or Hootsuite
First, having a plan in place will support your business to be consistent online. In addition, a plan helps you to be actively engaged with your audience, posting content is beneficial however engaging with your audience is the key to growing your online presence. Once you are consistent with the support of a social media tool or service, begin to interact and engage with your audience in order to grow your presence.
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Did you know?
Nurture Digital Marketing has a Social Media Management package starting at just £99 per month; send an email inquiry here to find out more.
Thank you for reading.
Written by Makaela, a Marketing Consultant, to enquire about blog or content writing services please get in touch here
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About the author:
I am Makaela, a Marketing Consultant and Founder of www.nurturedigitalmarketing.co.uk Nurture Digital Marketing is created to support entrepreneurs and small businesses. I am a marketing consultant that specialises in digital marketing, content creation, marketing strategy, brand management, website creation, social media management, and more. Send an email if you have any questions that you would like a quick and reliable answer to.
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